If you have searched for a recipe online in the last five years, you know exactly what I am talking about.
You want to know how to roast a chicken. You type "roast chicken recipe" into Google. You click the first result.
Do you see the recipe? No.
You see a story about the author's grandmother. You see a history of chickens in 18th-century France. You see five paragraphs about why salt is important. You scroll. You close a popup asking for your email. You scroll more. You close a video that started playing automatically. Finally, at the very bottom of the page, buried under 2,000 words of filler text, is the actual recipe: "350 degrees for 90 minutes."
The Game is Rigged
This didn't happen by accident. It happened because of SEO (Search Engine Optimization).
Google's algorithms reward "engagement" and "content depth." If you just post the recipe, users leave your site in 30 seconds. Google thinks your site is "low quality" because users didn't stay long. So you add 2,000 words of backstory. You add videos. You force users to scroll. Now users stay for 3 minutes trying to find the answer. Google thinks your site is "high quality" and ranks it #1.
The result? The entire internet is optimized for algorithms, not for humans.
- Review sites write 5,000-word essays instead of just saying "Buy this one."
- Tutorials bury the code snippet under pages of theory.
- News sites use clickbait headlines that don't answer the question until the last paragraph.
We have built a web where the user is the enemy. Every second of your time wasted is a victory for their metrics.
Momor SEO: The Anti-SEO Approach
This is why I built Momor.
I wanted a search engine that respects the fact that I have a life. When I ask "how long to roast a chicken," I don't want a story. I want "90 minutes."
Momor is built on a different philosophy. We call it "Answer First."
- We Extract, We Don't Send: Momor reads those 2,000-word recipe blogs so you don't have to. Our AI finds the temperature and time, extracts it, and presents it to you instantly.
- We Credit the Creator: We show you the source prominently. If you want to read the grandmother story, you can. But we don't force you to.
- We Don't Track Engagement: We don't care if you stay on Momor for 10 seconds or 10 minutes. If you get your answer in 2 seconds and leave, that is a success, not a failure.
The Future of Search
The era of SEO-spam is ending. People are tired of scrolling past ads and filler text. They are moving to AI search engines like Perplexity, ChatGPT, and yes, Momor.
But there is a risk here too. If we aren't careful, AI search could just become a new way to steal content without credit.
That is why Momor is obsessed with sources. We aren't trying to replace the open web; we are trying to curate it. We want to reward the creators who actually write the recipes, not the SEO agencies who optimize them.
So, if you are looking for "Momor SEO," here is our strategy: Don't do SEO.
Write good content. Answer questions directly. Respect the user's time.
The algorithms are changing. The old tricks won't work forever. The future belongs to those who actually have something to say.
Try Momor and see what the web looks like without the fluff.