MANIFESTO

Why Google Search Is Broken (And Why AI Won't Fix It)

Ayo Adeniran Jan 10, 2026 4 min read

Google's ten links are dead, and they have been dying for years. The results load in half a second, but finding your actual answer takes ten minutes. You click, scan, hit back, try another link, scan again, and piece it together yourself. Google did not make search fast. Google made their part fast and outsourced the rest to you.

I felt this last June, a week before my sister's wedding, when I searched for something that should have been simple to find. I tried Google, then Perplexity, and neither gave me anything useful. I got angry, and it was the kind of anger that makes you want to build something rather than just complain about it.

Ten links worked in 1998 when the web was smaller and less corrupted. Now the internet has been gamed to death, and Google did it to themselves. They built an algorithm, people learned to exploit it, and now the top results belong to whoever played the game best rather than whoever actually has the answer you need.

AI search looked like it might be the fix. OpenAI, Perplexity, and Google's AI Overview all give you the answer directly, which seems like progress until you think about the people who actually wrote the content. OpenAI does not attribute. Claude does not attribute. Perplexity does attribute, but they bury it in tiny superscript numbers like they are embarrassed by it. The creators do the work, and the AI takes the credit.

So I built a third way. Momor searches for you, gives you a direct answer, but shows the sources prominently. They are not hidden in footnotes or buried at the bottom of the page. They are right there where you can see them. The synopsis is not meant to replace the original content. It is meant to tell you that something is worth reading and show you exactly where to find it.

Yes, it is slower. My daughter told me so, and she is right. But she has also been trained by Google, as we all have, to believe that instant results mean fast answers. They do not. You were always spending the time. Momor simply moves the waiting to a point where you are not the one doing the work.

That is the trade, and I believe it is worth it.


Search that gets it.

Try Momor and see for yourself. Or read more about our philosophy.